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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Media
Teads breaks into CTV, aiming to reach 2 billion users
Member Exclusive
Media Buying Briefing: How influencers became the new power brokers for media agencies
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
Audio Anywhere
Por qué los profesionales del marketing consideran que el audio es un “formato solido” en el que vale la pena invertir el próximo año
Audio Anywhere
Why marketers see audio as a ‘strong format’ worth investing in next year
Agency Culture
How agencies are using AI to innovate for clients and work faster
The Programmatic Marketer
How one startup hopes to decentralize ad exchanges to benefit publishers and agencies
Brand Safety
La Asociación Nacional de Anunciantes crea un programa educativo para combatir la incitación al odio en Internet
Brand Safety
ANA creates an educational program to target online hate speech
Marketing on Platforms
As midterm political spending outpaces 2020, streaming and TikTok become the focus
Brands in Culture
Ocean Media’s Jay Langan on how data fueled this independent agency’s long-term strategy
The Programmatic Marketer
La guía de compra programática de la Asociacion Nacional de Anunciantes pretende facilitar el trabajo de los CMOs
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