The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
Research Briefing: Marketers face cost of media challenges with site display ads, email’s main barrier is scale
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on the display ad landscape and its role in marketers’ playbooks.
August 17, 2023 • 4 min read
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CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
August 16, 2023 • 20 min read -
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The case for and against made-for-advertising sites
August 14, 2023 • 6 min read -
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
August 8, 2023 • 5 min read -
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MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
July 5, 2023 • 5 min read -
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Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’
June 28, 2023 • 5 min read -
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Transparency theater: Marketers’ hypocritical dance in the programmatic landscape
June 26, 2023 • 6 min read -
Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
June 26, 2023 • 6 min read