The Programmatic Marketer

The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.

Research Briefing: Marketers face cost of media challenges with site display ads, email’s main barrier is scale

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on the display ad landscape and its role in marketers’ playbooks.