The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives
Vodafone is working with Adform in its search for alternatives to third-party cookies.
May 1, 2024