Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
The Social Media Trust Tracker studied the world of social media, finding a growing trust gap among its users along age and generational lines. Is this a boon or a warning for political advertisers?
August 17, 2023 • 4 min read
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Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
August 4, 2023 • 4 min read -
Why luxury brands like Prada and Burberry are stepping into the sports arena
August 4, 2023 • 4 min read -
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Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen
August 2, 2023 • 2 min read -
Why Puma is investing in Web3 despite the skepticism of crypto winter
August 2, 2023 • 5 min read -
Why State Farm used influencer marketing to attract Gen Zers to its video game competition
August 1, 2023 • 3 min read -
Why Barbie fever may inspire the future of marketing movies
July 26, 2023 • 3 min read -
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Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023 • 3 min read -
Hilton Grand Vacations offers exclusive experiences to broaden its appeal to potential members
July 14, 2023 • 3 min read -
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