The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
Here is why Wall Street’s reception to the CTV narrative is cooling
It would appear that investors’ enthusiasm for the CTV narrative that has served TTD, Magnite and PubMatic so well for the last 18 months is starting to plateau.
August 11, 2023 • 3 min read
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The rise of discerning publishers: Ad tech vendors face increased scrutiny
August 7, 2023 • 5 min read -
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Former employees remain uncompensated after MediaMath’s bankruptcy filing
August 2, 2023 • 7 min read -
How GroupM’s inclusion list decides which publishers it sells programmatically
July 24, 2023 • 5 min read -
‘All this drama’: Overheard at the Digiday Publisher Golf Outing
July 14, 2023 • 4 min read -
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How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
June 27, 2023 • 3 min read -
Google issues mandate requiring publishers to work with approved consent vendors
May 17, 2023 • 3 min read -
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Amazon grants reprieve to ad tech partners in APS’ ongoing pricing saga
May 1, 2023 • 3 min read -
Amazon’s pending price hike stirs debate among media owners
April 26, 2023 • 3 min read