Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
August 18, 2023 • 4 min read
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Roblox’s ad network is gradually coming together on pace, with some growing pains
August 17, 2023 • 5 min read -
Amidst all the generative AI hype, marketers navigate the noise to build and test new tools
August 16, 2023 • 5 min read -
Why the esports pragmatist is taking center stage as esports winter sets in
August 16, 2023 • 5 min read -
CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
August 16, 2023 • 20 min read -
Why brands like Nordstrom and Zappos are revisiting print marketing
August 16, 2023 • 4 min read -
As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up
August 16, 2023 • 8 min read -
X is trying to entice content creators and former followers back with payouts
August 15, 2023 • 4 min read -
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Digitas North America’s Ariel Sims assesses the Threads and X era of the social ad market
August 15, 2023 • 3 min read -
The case for and against made-for-advertising sites
August 14, 2023 • 6 min read