Marketing
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Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023 • 6 min read -
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
August 8, 2023 • 5 min read -
AI’s black box problem has clients cautious but curious, agency execs say
August 7, 2023 • 4 min read -
Why Chipotle is investing in esports marketing through Evo and the fighting game community
August 7, 2023 • 3 min read -
The rise of discerning publishers: Ad tech vendors face increased scrutiny
August 7, 2023 • 5 min read -
Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
August 4, 2023 • 4 min read -
Why luxury brands like Prada and Burberry are stepping into the sports arena
August 4, 2023 • 4 min read -
What X — the artist formerly known as Twitter — needs from a head of brand safety
August 3, 2023 • 6 min read -
Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet
August 3, 2023 • 4 min read -
Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen
August 2, 2023 • 2 min read