Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
August 18, 2023 • 4 min read
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YouTube is under fire again, this time over child protection
August 17, 2023 • 3 min read -
As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up
August 16, 2023 • 8 min read -
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Digitas North America’s Ariel Sims assesses the Threads and X era of the social ad market
August 15, 2023 • 3 min read -
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Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.
August 10, 2023 • 18 min read -
Research Briefing: Retailers aim to build their retail media networks, but Amazon remains main player
August 10, 2023 • 4 min read -
Why Nextdoor is optimistic about AI-fueled growth despite declining user count
August 10, 2023 • 4 min read -
What X — the artist formerly known as Twitter — needs from a head of brand safety
August 3, 2023 • 6 min read -
Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet
August 3, 2023 • 4 min read -
How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
July 28, 2023 • 5 min read -
Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations
July 27, 2023 • 5 min read