Media Buying
As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
This week, Exverus Media and meat company John Soules Foods launched their first AI chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?
August 17, 2023 • 4 min read
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Amidst all the generative AI hype, marketers navigate the noise to build and test new tools
August 16, 2023 • 5 min read -
Agencies weigh the pros and cons of generative AI as political advertising grows
August 15, 2023 • 6 min read -
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Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023 • 6 min read -
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Why Nextdoor is optimistic about AI-fueled growth despite declining user count
August 10, 2023 • 4 min read -
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer
August 7, 2023 • 4 min read -
Agencies are concerned about how much to trust generative AI
August 3, 2023 • 4 min read -
Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
August 2, 2023 • 4 min read -
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YouTube faces pressure from agencies to cede more control over unwanted inventory
July 31, 2023 • 5 min read