Evolving Agencies
Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility
In recent years, Prudential has retooled its approach to be consistent which in turn has led to efficiencies, according to chief brand officer Richard Parkinson, who credits the shift to the brand’s in-house media team.
August 14, 2023 • 3 min read
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Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
July 24, 2023 • 7 min read -
B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
July 18, 2023 • 4 min read -
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Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
July 17, 2023 • 5 min read -
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023 • 4 min read -
Trade School founder Genna Franconi on the influencer content business and future of AI
July 10, 2023 • 4 min read -
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Digiday podcast at Cannes Lions: How to deal with the reaction to ‘woke’ culture
June 20, 2023 • 1 min read -
Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year
June 19, 2023 • 6 min read -
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AI developments abound at agencies: Brandtech buys Pencil, Huge launches LIVE
June 15, 2023 • 3 min read -
Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
June 12, 2023 • 7 min read