Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.

revenue diversification

AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search

Flush with new funding, the AI search startup hopes to build more momentum with a new offering called Enterprise Pro.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

When it comes to social media marketing, YouTube doesn’t always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it’s a different story for agencies, though.

Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell

The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it.

Walmart and Roblox are teaming up to make virtual e-commerce a reality

Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May.

Future of TV

Research Briefing: YouTube commands marketing spend on ad-supported streaming services

In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.

Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series

This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Media Buying

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy

Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP’s relaunch under the Infillion banner.

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO

Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate.

Four people sitting at tables speaking into microphones. An illustrated depiction of a congressional meeting.

Speculation continues to swirl over a possible WPP breakup

Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan.


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Technology
Why California’s largest grocery retailer is partnering with Instacart

On Wednesday, Instacart announced that it is ramping up its existing partnership with The Save Mart Companies, the largest regional grocer in California. Modern Retail spoke with David McIntosh, Instacart’s VP & GM of Connected Stores, and Tamara Pattison, chief digital officer at The Save Mart Companies about the future of grocery shopping, changing consumer behavior and standing out in the crowded grocery-tech marketplace.

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Technology
Why California’s largest grocery retailer is partnering with Instacart

On Wednesday, Instacart announced that it is ramping up its existing partnership with The Save Mart Companies, the largest regional grocer in California. Modern Retail spoke with David McIntosh, Instacart’s VP & GM of Connected Stores, and Tamara Pattison, chief digital officer at The Save Mart Companies about the future of grocery shopping, changing consumer behavior and standing out in the crowded grocery-tech marketplace.