How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2

This article is part of a special podcast series that covers the challenges and opportunities of returning to the office. More from the series →

Subscribe: Apple PodcastsStitcherSpotify

In the sports world, the best players don’t always make the best coaches. 

Wayne Gretsky is called hockey’s “Great One” for a reason. As a player, he won 4 Stanley Cups and 9 MVP awards. But what some people may not know is that he also coached in the NHL. In his four seasons coaching the Phoenix Coyotes, they didn’t make the playoffs once.

That story often repeats itself. Magic Johnson is considered one of the greatest basketball players of all time. He won 5 NBA championships with the Los Angeles Lakers and an Olympic gold medal as part of the 1992 Dream Team. After his retirement, he also tried his hand at coaching. He resigned after only 16 games. 

It’s the same truth for the business world, too.

Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path for so many in the corporate world? And how can companies avoid creating an “accidental manager”?

To answer those questions, I spoke with Cary Cooper. He’s a professor of organizational psychology and health at the University of Manchester, the author of “Wellbeing at Work: How to Design, Implement and Evaluate an Effective Strategy,” and former president of the Chartered Institute of Personnel and Development.

Across six episodes, season three of The Return explores why middle managers are constantly overwhelmed and what needs to be done to help this cohort of workers who are arguably the most important to a company’s DNA.

We will explore topics including the need for training, where managers can find support, how they navigate tough conversations, and how AI is helping them free up their time to focus on the people part of management.

Season three of The Return is hosted by Cloey Callahan, senior reporter at Digiday Media’s WorkLife, and produced by Digiday Media’s audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts, or wherever you get your podcasts.

More in Media Buying

How CTV and DOOH are growing this political season for smaller agencies

Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy

Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP’s relaunch under the Infillion banner.

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO

Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate.