Gaming & Esports
Roblox’s ad network is gradually coming together on pace, with some growing pains
Partner Program members’ reticence on the topic of ad incentives demonstrate some of the growing pains of Roblox’s advertising push. CPM rates for Roblox ads are still fluctuating significantly, making it difficult for agencies to promise customers a certain rate.
August 17, 2023 • 5 min read
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Why the esports pragmatist is taking center stage as esports winter sets in
August 16, 2023 • 5 min read -
Why two esports journalists are combining their communities for a collective games media venture
August 14, 2023 • 8 min read -
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Why esports companies are bringing order to the collegiate space in 2023
August 11, 2023 • 4 min read -
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Esports executives sound off on the role of competitive gaming in today’s industry landscape
July 31, 2023 • 6 min read -
Why Puma sees Web3 and the metaverse as its next great commerce opportunity
July 28, 2023 • 3 min read -
DoubleVerify to support in-game ads to win over brands’ budgets for the channel
July 27, 2023 • 3 min read -
In the agency world, holding companies profess gaming investments, with mixed results
July 21, 2023 • 5 min read -
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How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming
July 12, 2023 • 5 min read -
