Gaming & Esports
-
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023 • 4 min read -
A watershed moment: “Counter-Strike” industry leaders brace for the impact of “CS2”
June 28, 2023 • 6 min read -
Why Misfits is rebranding to pivot away from competitive gaming
June 20, 2023 • 3 min read -
As Twitch backpedals rev share policy, UTA’s Damon Lau thinks creators are poised to win
June 20, 2023 • 4 min read -
How PewDiePie’s rebrand shows gaming creators’ growing focus on brand safety
June 16, 2023 • 3 min read -
Why marketers are pulling away from FaZe Clan as the esports org’s struggles take center stage
June 15, 2023 • 9 min read -
Why Unity Technologies is leaning into AI as economic headwinds pick up
June 2, 2023 • 6 min read