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Why marketers are turning to purpose-built technology to streamline programmatic campaigns
Produced in partnership with Marketecture The following article highlights an interview between Gurman Hundal, co-founder and CEO at MiQ and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how marketers can make their programmatic campaigns more effective. For marketers and the agencies working […]
August 17, 2023 • 4 min read
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How Samsung is improving marketing investment performance with real-time data
July 31, 2023 • 4 min read -
How ad tech gives agencies valuable time to work more efficiently
July 28, 2023 • 5 min read -
From CTV to walled gardens, new measurement challenges emerge for advertisers
July 20, 2023 • 4 min read -
Why pharma marketers are leaning into impression-based TV buying
July 12, 2023 • 3 min read -
How marketers across industries are learning compliance lessons from banking and healthcare
July 11, 2023 • 5 min read -
Why video game advertising is the next premium channel for brands
July 10, 2023 • 3 min read -
What e-commerce retailers are learning from luxury in-store experiences
June 30, 2023 • 4 min read -
Marketers are automating CTV campaign optimization to drive revenue
June 29, 2023 • 4 min read -
Advertisers are combating media wastage to strengthen connections with consumers
June 27, 2023 • 5 min read -
How brands are leveraging RMNs’ in-store capabilities to engage shoppers
June 22, 2023 • 4 min read -
How media companies are maximizing efficiencies to drive profits
June 21, 2023 • 4 min read