Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

Research Briefing: Small publishers worry less about measurement than larger publishers

In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report on how much smaller publishers worry about the death of the third-party cookie compared with larger ones, and from the second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.