Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
Research Briefing: Small publishers worry less about measurement than larger publishers
In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report on how much smaller publishers worry about the death of the third-party cookie compared with larger ones, and from the second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.
July 27, 2023 • 5 min read
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Research Briefing: Brands are much less concerned this year about the end of the cookie
July 20, 2023 • 3 min read -
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Digiday+ Research: Brands express a lot less worry tied to the end of the third-party cookie
July 19, 2023 • 5 min read -
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Digiday+ Research: So how is that post-cookie prep going, anyway?
April 26, 2023 • 3 min read -
Marketers seek adaptability amid a fragmented post-cookie landscape
March 1, 2023 • 5 min read -
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