The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
August 18, 2023 • 4 min read
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X is trying to entice content creators and former followers back with payouts
August 15, 2023 • 4 min read -
The definitive guide to what’s in and out for influencer marketing in 2023
August 10, 2023 • 1 min read -
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Future of TV Briefing: The push-pull for creators between short-form and long-form video
August 9, 2023 • 6 min read -
How Polaroid is using influencers to pitch analog imperfection to Gen Z
August 9, 2023 • 3 min read -
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023 • 6 min read -
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
August 1, 2023 • 6 min read -
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Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023 • 3 min read -
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How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts
July 10, 2023 • 1 min read -
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023 • 4 min read -
Gen Z viewers aren’t watching TV, but their video-watching habits are very TV-like
June 30, 2023 • 1 min read