The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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What Shein’s misstep means for the influencer marketing industry
June 30, 2023 • 5 min read -
Why Cars.com is driving away from performance marketing and toward influencers
June 2, 2023 • 3 min read -
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
May 30, 2023 • 3 min read -
Why creator Jorge Soto prioritizes YouTube Shorts over TikTok
May 2, 2023 • 3 min read -
How creator Alyssa McKay made $1M from Snapchat mid-roll ads
April 25, 2023 • 3 min read -
Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
April 14, 2023 • 4 min read