The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Bud Light uproar exposes need for marketers to manage marketer influencer controversies
April 14, 2023 • 4 min read -
It takes a village: A look at the hidden teams behind successful creators
April 7, 2023 • 7 min read -
Short-form video needs better monetization, creator funds aren’t the way to do it
March 24, 2023 • 6 min read -
YouTube Shorts ad payouts to creators highlights deeper monetization woes
March 14, 2023 • 6 min read -
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023 • 5 min read -
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
January 31, 2023 • 4 min read -
How YouTube is calculating creators’ ad-revenue shares for Shorts
January 23, 2023 • 1 min read