Media Buying
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Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
April 10, 2024 • 4 min read -
Snowflake and Snap partner to integrate clean rooms with conversions API
April 9, 2024 • 6 min read -
How indie agency Within won over Foot Locker as its AOR for North America
April 8, 2024 • 3 min read -
Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
April 8, 2024 • 4 min read -
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
April 8, 2024 • 6 min read -
Indie agency Mod Op launches AI practice as it expands via acquisitions
April 4, 2024 • 4 min read -
Why multicultural needs to be part of general marketing investments, especially for Gen Z
April 2, 2024 • 5 min read -
Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
April 1, 2024 • 6 min read -
CNC Agency creates innovation lab to connect AI, experiential content to the physical world
March 29, 2024 • 4 min read -
GroupM to double media spend on women’s sports
March 27, 2024 • 4 min read -
How media agencies are shifting toward generative AI content in influencer marketing
March 26, 2024 • 5 min read