Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Taking stock of Snapchat’s ad turnaround, one data point at a time
July 26, 2023 • 5 min read -
CMO Strategies: How retail media has become a growing marketing channel
July 25, 2023 • 10 min read -
X marks the spot, but what does that spot signify, ask media agency execs
July 25, 2023 • 3 min read -
Here are the cases for and against the so-called unhinged social media manager
July 24, 2023 • 6 min read -
Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem
July 20, 2023 • 7 min read -
How the Threads hype slammed into reality, one data point at a time
July 20, 2023 • 4 min read -
Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now
July 17, 2023 • 10 min read -
Monumental early user growth shows what might be next for Meta’s Threads
July 13, 2023 • 5 min read -
As users, marketers undertake Threads’ pre-ad experimentation
July 10, 2023 • 6 min read -
As cannabis advertising goes mainstream, guidelines take shape
July 7, 2023 • 3 min read