Marketing
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
May 1, 2024 • 5 min read
-
-
-
-
Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
April 30, 2024 • 6 min read -
-
Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
April 29, 2024 • 6 min read -
Walmart and Roblox are teaming up to make virtual e-commerce a reality
April 29, 2024 • 4 min read -
CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs
April 29, 2024 • 5 min read -
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
April 26, 2024 • 6 min read -
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
April 26, 2024 • 6 min read -
-
-
Inside Google’s latest move to postpone the cookie apocalypse
April 25, 2024 • 4 min read