Brand Safety
Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations
Advertising trade organizations have opened dialogs with Google over disputed claims made in a bombshell report last month.
July 27, 2023 • 5 min read
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As AI and influencers shape audio, agencies focus on targeting and privacy issues
June 26, 2023 • 3 min read -
As Apple enters the VR headset market, brands take a wait-and-see approach
June 26, 2023 • 4 min read -
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Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 19, 2023 • 6 min read -
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Generative AI’s application to brand safety is said to speed up the process and be more accurate
April 28, 2023 • 3 min read -
Elon Musk aims to charm marketers with vow to focus on ‘compelling’ Twitter content and transparency
April 19, 2023 • 2 min read -
In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
March 30, 2023 • 3 min read -
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
March 24, 2023 • 5 min read -
As the generative AI race heats up, so does the potential for it to have an ‘incredibly harmful impact’
February 14, 2023 • 4 min read -
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