Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers
Brands like Verizon and Pepsi are offering a fresh round of giveaways to engage with NFL fans and attract potential customers among them.
With its partnership with the NFL, Verizon intends to put its focus on its customers, and it is leveraging digital advertising on Instagram and Fantasy Football sites, as well as original Instagram content, to attract followers and NFL fans to sign up for its MyPlan service, which includes NFL Sunday Ticket for free.
August 9, 2023 • 4 min read
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Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
July 26, 2023 • 4 min read -
Jansport plans to use Twitch, social media to connect with Gen Z ahead of the back-to-school season
July 19, 2023 • 3 min read -
Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
July 18, 2023 • 3 min read -
Why Time is getting back to custom activations as part of events business expansion
July 18, 2023 • 6 min read -
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Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023 • 4 min read -
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As Apple enters the VR headset market, brands take a wait-and-see approach
June 26, 2023 • 4 min read -
Digiday podcast at Cannes: Why emissions need to be taken seriously today, not tomorrow
June 23, 2023 • 2 min read