Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
May 22, 2023 • 5 min read -
Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 19, 2023 • 6 min read -
The NFL hopes Gen Z influencers will convince people to sign up for the NFL Sunday Ticket
May 8, 2023 • 3 min read -
Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’
May 4, 2023 • 11 min read -
Media Briefing: Some publishers say payment terms are up to half a year, causing cash flow issues
April 27, 2023 • 12 min read -
Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter
April 20, 2023 • 9 min read -
How newsletter publishers are expanding and diversifying beyond inbox-based revenue
April 12, 2023 • 5 min read