Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Less than half of The Independent’s revenue came from advertising in 2022
June 20, 2023 • 6 min read -
Outbrain co-CEO David Kostman: ‘Advertisers are looking to consolidate spend with fewer partners’
June 14, 2023 • 3 min read -
How Popsugar’s Play/Ground exhibits the publisher event model in 2023
June 12, 2023 • 1 min read -
Publishers say the competition is steeper than expected for event sponsorship dollars this year
June 9, 2023 • 4 min read -
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
June 8, 2023 • 3 min read