Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Publishers’ Q1 ad revenue was better than forecasts, but not by much
April 5, 2023 • 4 min read -
BodyArmor works with Jennifer Lopez to boost brand awareness beyond fitness, sports fans
April 4, 2023 • 2 min read -
How Leaf Group is selling advertisers on larger event sponsorships
April 4, 2023 • 4 min read -
How BuzzFeed’s Creator Score is grading the impact of its creator network
March 30, 2023 • 6 min read -
How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.
March 21, 2023 • 4 min read -
Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z
March 17, 2023 • 3 min read -
Digiday editors expect AI, programmatic and privacy to be top trends at the Digiday Publishing Summit
March 14, 2023 • 4 min read -
How marketers are adapting to reach siloed audiences in a fragmented social media landscape
March 8, 2023 • 5 min read