Future of Measurement
How ad tech’s measurement titans are pivoting to attention and activation
These are shifting sands everyone must make adjustments for, with one widely held interpretation is that both DoubleVerify and IAS believe that next year will see the final demise of third-party cookies.
August 10, 2023 • 4 min read
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Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
The Media Rating Council is angling for better clarity in an era of compounding complexity
August 4, 2023 • 4 min read -
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CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023 • 3 min read -
How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023 • 3 min read -
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Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
June 1, 2023 • 5 min read -
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Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away
May 18, 2023 • 3 min read