What digital marketers get wrong about personalization and what to do instead

While personalization is the baseline for consumer expectations in 2024, many marketers still need help to deliver deeply relevant and contextually aligned experiences. Part of the challenge stems from how teams understand personalized messaging in the first place. Effective personalization is not simply incorporating a customer’s first name in a message; it’s about closing the gap between capturing attention and driving customers to purchase — and that’s based on how well marketers can use the data they collect.

In this new guide from Klaviyo, learn how digital marketers build marketing platforms to create the best method for collecting and activating customer data to drive conversions and accelerate revenue at scale.

Download the guide to learn more about:

How marketers are consolidating data from multiple sources and across channels
How and why marketers are incorporating both real-time and historical data
How automation and templates are saving marketers time

Sponsored by Klaviyo

What digital marketers get wrong about personalization and what to do instead

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