Partner Resources

A collection of valuable materials from Digiday partners.

Why publishers are switching from open marketplaces to direct-sold

As consumers increasingly opt out of hyper-targeting and tracking, less of the internet is visible to ad tech platforms. With this change underway, advertisers are struggling to reach target audiences and run impactful ad campaigns through major media channels, causing a significant decline in their allegiance to open marketplaces (OMPs).  With addressability at only 30% […]