Partner Resources

A collection of valuable materials from Digiday partners.

How brands are future-proofing their TikTok and social strategies

Although legislation has been passed requiring TikTok owner ByteDance to sell its stake in the app or face a ban in the U.S., it doesn’t mean brands are leaving the platform prematurely. Instead, this is an opportunity for brands to examine their social strategy and TikTok’s role in the media mix. While TikTok remains a […]