How brands are building privacy-resilient data strategies

Data privacy is more important than ever for brands. Third-party cookies are disappearing, new tracking restrictions are emerging and privacy legislation is ramping up.

Against the backdrop of these changes, marketing powered by first-party data is poised to be more accurate and authoritative, provide better customer insights and convert more effectively. To rise to the opportunity, brands are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes.

In this new guide from Wpromote, learn how brands collect accurate multi-touch attribution data, deploy incrementality testing and fine-tune media mix models to build better forecasts and drive growth.

Download the report from Wpromote to learn how to:

  • Leverage multi-touch attribution, media mix modeling and data clean rooms to generate insights from first-party data
  • Connect marketing to business impact with a robust incrementality testing approach
  • Determine channel investments by balancing customer acquisition cost (CAC) and lifetime value (LTV)
  • Invest in forecasting tools to create a roadmap to hit revenue targets 

Sponsored by Wpromote

How brands are building privacy-resilient data strategies
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