The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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How SPO is driving ad tech’s decarbonization push
April 25, 2023 • 4 min read -
The Guardian will be paid for permitting the collection of contextual data on its site
April 20, 2023 • 5 min read -
Gumtree is seeing positive results from using first-party data in direct deals
April 18, 2023 • 4 min read -
SSPs break with the past as push comes to shove in ad tech
April 12, 2023 • 4 min read -
In a shrinking marketplace, Magnite explores media trading without DSPs
April 3, 2023 • 2 min read -
News publishers lament the role of verification firms in the programmatic market
March 14, 2023 • 8 min read -
Media Briefing: Why media buyers keep pressing publishers for third-party verification
March 9, 2023 • 10 min read