The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Thirds-party partnerships take center stage as the 2024 NewFronts kick off.
April 30, 2024 • 2 min read
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How a revamped Green Media Product hopes to solve ‘problematic placements’
April 11, 2024 • 4 min read -
Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
April 8, 2024 • 4 min read -
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How Forbes is testing its SSPs to improve programmatic ad revenue
March 27, 2024 • 4 min read -
Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
March 20, 2024 • 4 min read -
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The Trade Desk is rolling out OpenPath to CTV
February 12, 2024 • 3 min read -
Media Briefing: How publishers are trying to get people to log in to their sites
February 1, 2024 • 13 min read -
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