Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Why Spanish soccer league La Liga is relaunching its app as part of a DTC play
July 3, 2023 • 3 min read -
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023 • 4 min read -
Cannes Briefing: Twitter’s absence at Cannes makes space for competitors
June 20, 2023 • 6 min read -
AB InBev’s balancing act between creative risk and corporate responsibility
June 19, 2023 • 6 min read -
Digiday+ Research: Meetings draw attendees to Cannes this year, but cost is a big barrier
June 19, 2023 • 3 min read