Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
May 1, 2024 • 4 min read
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Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
April 26, 2024 • 6 min read -
12 eco-focused beauty and wellness brands on their current sustainability challenges
April 24, 2024 • 5 min read -
Q&A: How attention, search and recall are creating more effective video ad metrics
13 hours ago • 4 min read -
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NBA CMO Henault: How the league added music and fashion to its bench strength
April 17, 2024 • 2 min read -
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What platforms, brands and agencies hope to get out of the Possible conference in year 2
April 15, 2024 • 5 min read -
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With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
March 15, 2024 • 7 min read -
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Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
February 29, 2024 • 4 min read -
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024 • 7 min read