Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
August 18, 2023 • 4 min read
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Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day
July 20, 2023 • 10 min read -
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Trade School founder Genna Franconi on the influencer content business and future of AI
July 10, 2023 • 4 min read -
Omnicom wraps Cannes deals with Criteo and InfoSum data partnership
June 22, 2023 • 3 min read -
Uber partners with Omnicom Media Group to meld rider data with Omni’s insights
June 20, 2023 • 3 min read -
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Why crypto company OKX is sponsoring the Tribeca Film Festival
June 14, 2023 • 4 min read -
Social platform Spill launches new beta iOS app with a ‘meme-forward’ aesthetic
June 12, 2023 • 4 min read -
What publishers and advertisers want from Microsoft’s new chat ads API
May 11, 2023 • 7 min read -
Video commerce platform Firework tests generative AI with The Fresh Market
May 8, 2023 • 3 min read -
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