Experimental Channels
Why brands like Nordstrom and Zappos are revisiting print marketing
As the digital space becomes more crowded, some big-name retailers are adding print to their marketing mixes.
August 16, 2023 • 4 min read
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Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023 • 6 min read -
What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality
August 11, 2023 • 5 min read -
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Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards
August 1, 2023 • 5 min read -
Are NFTs dead? How media agencies are framing the future of this blockchain tech
July 21, 2023 • 4 min read -
Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts
June 21, 2023 • 4 min read -
Cannes Briefing: TikTok, Netflix, others expand presence at Cannes
June 21, 2023 • 6 min read -
‘A gold rush moment’: Apple’s Vision Pro revives marketers’ AR ambitions
June 7, 2023 • 5 min read -
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
May 26, 2023 • 4 min read -
Screenvision makes its upfront pitch as the more attentive alternative to TV
May 25, 2023 • 3 min read -
Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 19, 2023 • 6 min read