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Marketing
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
Navigating Economic Instability
UM Worldwide’s Stacey Stewart assesses the state of the advertising market
October 25, 2022
The Programmatic Publisher
Why some of the largest publishers are breaking up with ad tech middlemen
October 25, 2022
Beyond Ads
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
October 24, 2022
Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
October 24, 2022
Marketing on Platforms
Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube
October 24, 2022
Gaming & Esports
Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations
October 24, 2022
Privacy
How an ad tech firm co-opted IAB Europe’s Transparency and Consent Framework to collect fingerprinting data
October 24, 2022
Navigating Economic Instability
As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment
October 24, 2022
Marketing on Platforms
Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers
October 21, 2022
Beyond Ads
Shopify goes back to the ’90s with voice of AOL’s ‘You’ve got mail’
October 21, 2022
Marketing
Shark Tank’s Kevin O’Leary says startups must prioritize online advertising — or face going out of business
October 21, 2022
Marketing on Platforms
Here is how much TikTok, Meta and other social platforms are paying creators
October 20, 2022
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