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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
WTF Series
WTF is second-party data?
Media
To help ward off Amazon, CPG advertisers are seeking data relationships with retailers
Future of TV
UK advertisers balk at high cost of targeted TV ads
Marketing
‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads
The Programmatic Marketer
How Nestle is trying to trim ad tech middlemen
Future of TV
Inside ITV’s plan to sell programmatic ads in streaming programming next year
Future of TV
How BritBox is positioning itself as an add-on to Netflix in the UK
WTF Series
WTF is demand-path optimization?
The Programmatic Marketer
Advertisers emerge as buyers for ad tech
The Programmatic Marketer
How American Express is preparing for a world without cookies
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Pitch deck: TikTok is testing cost-per-click ad pricing
Brands in Culture
Political ads take center stage in battle between social networks
Future of TV
Tech platforms like Facebook and Twitter cool interest in broadcasting live sports
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