Managing Through Crisis

‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis
But what happens if a celebrity’s product that has been promoted authentically for a while ends up being swept up in the TikTok de-influencing trend that spreads across various platforms that are used for social media? The publicist would be expected to come up with a plan to redirect the bad attention towards his or her celebrity while also ensuring that the message works to make them appear in a positive light.
August 11, 2023 • 4 min read
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YouTube faces pressure from agencies to cede more control over unwanted inventory
July 31, 2023 • 5 min read -
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Criteo adds to the ongoing wave of ad tech layoffs
February 21, 2023 • 2 min read -
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