Managing Through Crisis

‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis

But what happens if a celebrity’s product that has been promoted authentically for a while ends up being swept up in the TikTok de-influencing trend that spreads across various platforms that are used for social media? The publicist would be expected to come up with a plan to redirect the bad attention towards his or her celebrity while also ensuring that the message works to make them appear in a positive light.