Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
Media Briefing: Here’s what publishers want to see on Threads
This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement and traffic referral source.
August 3, 2023 • 7 min read
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How BDG is threading together communities on its social media platforms
August 1, 2023 • 3 min read -
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Confessions of a social media manager on the pressure of managing live streams
April 21, 2023 • 4 min read -
Why creator Kat Stickler isn’t worried about a possible TikTok ban
April 18, 2023 • 4 min read -
Publishers move past seeing social media platforms as traffic drivers
March 10, 2023 • 6 min read -
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Why content on Snapchat has become less profitable for some news publishers
February 15, 2023 • 7 min read