Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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CES Briefing: Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market
January 9, 2024 • 10 min read -
Media Briefing: For some publishers, Google referral traffic is down
November 30, 2023 • 13 min read -
How National Geographic is using its contributor network to refresh its social media channels
October 31, 2023 • 6 min read -
As news aggregator referral traffic slips, publishers turn their attention inward
October 30, 2023 • 4 min read -
Confessions of a Black-owned publisher who is concerned about being labeled an MFA over traffic goals
October 12, 2023 • 5 min read -
‘What a bozo move’: Publishers react to X update removing headlines from posts
October 9, 2023 • 6 min read -
Media Briefing: How Pinterest is wooing publishers with its Red Standard program
October 5, 2023 • 12 min read -
Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them
September 18, 2023 • 5 min read