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Marketing
The Programmatic Marketer
‘A fragmented, partial view’: MullenLowe Mediahub president Sean Corcoran on attribution woes
June 5, 2019
Member Exclusive
‘A slightly different kind of CEO’: MDC Partners’ Mark Penn wants to make his presence felt
June 4, 2019
Marketing on Platforms
TikTok is testing interest-based ad targeting
June 4, 2019
Marketing
Apple’s new operating system update doubles down on privacy
June 3, 2019
Marketing
‘What now?’: DTC brands are facing a make-or-break moment
June 3, 2019
Retail Revolution
‘There are some real sales to be had there’: Costco is finally figuring out its e-commerce strategy
June 3, 2019
Marketing
Brands are hiring IP watchdogs to help them manage Amazon’s vast gray market
May 31, 2019
Member Exclusive
Pitch deck: Target is courting advertisers with first-party data
May 31, 2019
The Programmatic Marketer
Bayer saved at least $10 million after taking programmatic in-house
May 31, 2019
Marketing
Why Dollar General is bringing more logistics capabilities in-house
May 31, 2019
Marketing
‘There was almost a bit of arrogance’: Why Topshop failed in the US
May 30, 2019
Brands in Culture
Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
May 30, 2019
The Programmatic Marketer
‘Too many unknowns’: Programmatic marketers sound off on transparency, in-housing challenges
May 30, 2019
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