Employees at e-commerce startup Bolt were off on “wellness days” for most of the Mondays ahead of Labor Day this past August. Doing so was a way for the company to combat potential burnout — a rising managerial issue for companies to mitigate amid the pandemic — for its nearly 300 employees, according to Tom Berger, vp of marketing at Bolt.
“As a startup in the tech space, we realize that one of our biggest risks is burning out the team,” said Berger. “Things like wellness days are put in place to help alleviate burnout and ensure that our employees are taking time off.”
Bolt is one of a number of companies adding new perks or time off in the hopes of making sure employees don’t become exhausted and demoralized. And given the stress of the Covid-19 variants and uncertainty due to the on-going pandemic, as well as usual Q4 stresses, marketing execs who say they are adding perks and time off to stay on top of employees’ well being.
Offering three consecutive Mondays ahead of Labor Day was new this year for Bolt and Berger expects that the company will continue to add additional wellness days throughout the year to help support employees as the initiative was well-received.
Rather than giving employees an extra PTO day to take, Bolt gave the entire office specific days off to make sure the team could actually enjoy the day. “When everyone is off, everyone can recharge,” said Berger. “If everyone’s not off you’re still getting the Slack messages, emails and things like that. It’s just a way for everyone to take time off.”
Ian Leslie, senior director of retail advocacy at Bolt, took advantage of the wellness days, explaining that being able to take time away allowed people to help de-stress and “take time to step away” and that for the team “these wellness days are really important.”
Finding ways to add time off or other perks to help employees manage symptoms of burnout will likely help companies with retention in the long run, according to ad recruiter Christie Cordes.
“It most definitely helps with retention. By acknowledging and meeting employees where they are versus requiring them to ask [for time off] is kindness that people are looking for from employers,” said Cordes. “Most everyone is experiencing some form of grief in this pandemic. Grief can not be truly met, unless it’s acknowledged. [It’s] a very good move to create an environment of caring that many are seeking now.”
Aside from the wellness days in August, Bolt offers meditation and yoga classes as well as classes on compassion, leadership and anxiety, noted Berger. “We put those in place to give employees a break from day-to-day meetings,” said Berger, adding that the classes and wellness days help the company by having employees come back to work recharged.
Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."