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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
Marketing on Platforms
Winners, losers and fallout from Google’s plan to drop cookies
Future of Work
The great sucking sound: Automation has made media buying harder
Media
Apple’s new privacy features have further rattled the location-based ad market
Future of TV
Cadbury tests skipping TV ads in favor of streaming ads
Media
Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions
The Confessions
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
Data Regulation
Why ‘data provenance’ will be the new media-transparency issue in 2020
Media
After encroaching on agency turf, consultancies are poised to take a step back in 2020
The Programmatic Marketer
‘In a constant state of flux’: For a CMO, it’s no longer enough to just be a marketing expert
Marketing on Platforms
Influencer marketing agencies prepare for the end of the Instagram like
Marketing
‘Ridiculously expensive’: Confessions of an ad buyer on addressable TV ads
The Programmatic Marketer
As agencies go directly to SSPs, they are trimming the number they use
WTF Series
WTF is the Data Transparency Label?
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