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Marketing
Marketing on Platforms
Using NBA stars, Goldfish competes for Gen Z attention on streaming, TikTok and Instagram
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Life Beyond the Cookie
Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
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Marketing
Elon Musk’s appeal to Twitter advertisers leaves many with questions
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Gaming & Esports
How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom
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Beyond Ads
Google Chrome invests in OOH, digital ads to reach Formula 1 Racing fans as the sport grows in popularity
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The Creator Economy
The Container Store taps brand ambassadors to inspire people to tackle home organization
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Marketing on Platforms
TikTok’s direct response capabilities don’t resonate with performance marketers — yet
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Marketing
Marketers eye OOH for the holidays as consumers return to in-person shopping and travel
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The Programmatic Marketer
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
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Member Exclusive
Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover
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Experimental Channels
Inside Shake Shack’s push to BeReal and cater to its surging user base
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Marketing
Why this nonprofit is using augmented reality to cut through the divisive noise of social media
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Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
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