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Max Willens

Max Willens

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    Digiday+ Research: Independent agencies bear the cost of data collection

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    Digiday+ Research: Many publishers can’t reach most of their audience with alternate identifiers

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    Publishing in the Platform Era

    ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

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    Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next

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    Strategizing for the Future

    The Rundown: Future plc wants to be carbon-neutral by 2026

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    Digiday+ Research: A majority of publishers don’t want to go back to full-time office work

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    Digiday+ Research: The future of agency work is remote(ish)

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    Amid video growing pains, Amazon Live struggles to attract publishers

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    Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers

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    Future of Measurement

    ‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals

  • The header image features an illustration of a person sitting in a dark room with the glow of their TV shining on their face.
    Beyond Ads

    ‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business

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    Content & Commerce

    The Rundown: One year in, NBCUniversal’s commerce ambitions bloom

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    The Rundown: Twitter bets on long-form content in its first subscription play with Twitter Blue

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