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Strategizing for the Future
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Digiday+ Research: Publishers see a big drop-off in optimism for 2023
January 12, 2023
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Digiday+ Research: Agencies think their companies will fare better than the industry in 2023
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How much will commerce media grow for media agencies in 2023?
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The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
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The 2023 Notebook
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What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023
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Strategizing for the Future
IAB’s David Cohen teases updates to trade group’s standard terms and conditions
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Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
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Evolving Agencies
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
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Content & Commerce
What these latest consumer affinity trends tell us about marketing in 2023
December 2, 2022
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