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1725
Results for ‘global creative’
Member Exclusive
Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth
December 20, 2021
The Creator Economy
Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition
March 3, 2022
Digiday @ Cannes
On the Cannes Croisette, publishers put their best foot forward as industry hurtles toward the unknown
June 22, 2022
Gaming & Esports
How to spot the real experts in the metaverse — and avoid the BS
November 16, 2022
Beyond Ads
Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
May 12, 2023
The Programmatic Marketer
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
May 27, 2022
The Commerce Media Era
Despite agencies’ investments in data tech, advertiser expectations still fall short
May 5, 2023
Sponsored
How brands are finding success with independent agencies
December 19, 2022
Business of TV
Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two
May 3, 2023
Member Exclusive
Media Buying Briefing: Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession
August 29, 2022
Life Beyond the Cookie
Walgreens-owned Boots sets out vision for data clean rooms
May 12, 2022
Evolving Agencies
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
December 6, 2021
Beyond Ads
In Graphic Detail: CMOs have long journeys ahead in transforming their businesses
March 10, 2022
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