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1725
Results for ‘global creative’
Brands in Culture
Why Zola, Tinder vowed to highlight marriage equality in new marketing to support the Respect for Marriage Act
September 14, 2022
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Gaming & Esports
‘Beauty is a brand new space’: OPI teams up with Xbox for global nail polish collab
January 4, 2022
Business of TV
‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes
May 26, 2022
Agency Culture
‘A lot of responsibility’: With David Droga leading Accenture Interactive, industry observers wonder if a consultancy can be viewed as a ‘creative powerhouse’
January 4, 2022
Member Exclusive
Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
March 1, 2022
Member Exclusive
Marketing Briefing: Holiday season challenges are ‘the same as last year, if not more amplified’ making it a tricky time for marketers
December 7, 2021
Member Exclusive
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023
Beyond Ads
How BMW created a mixed reality brand experience where drivers get behind the wheel – wearing a VR headset
November 11, 2022
Sponsored
Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies
February 4, 2022
Publishing in the Platform Era
Condé Nast inks deal with TikTok to monetize exclusive content
February 23, 2022
Member Exclusive
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
August 9, 2022
Social Fragmentation
Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments
March 7, 2023
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