The Commerce Media Era

This limited editorial series will explore how commerce media, from e-commerce to retail media networks, has entered a new era. With stories that explore why agencies are believing in this strategy now to the channel’s growth trajectory given changing privacy laws, this series will detail the opportunities and challenges of commerce media.

How privacy regulations could help — or inhibit — growth in retail media networks

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks.